“Do you realize what you’ve done? You’ve taken the smell out of shit!”
Suzy Batiz says this is what her husband Hector said — shocked! amazed! — when he realized the strange essential oil spray she’d been obsessively working on late into the night for nine straight months really and actually … worked.
Today Suzy is founder of billion-dollar-valued Poo-Pourri and supernatural. But the endless topline superlatives surrounding her — EY Entrepreneur of the Year, ranked #240 on Forbes “Richest Self-Made” Woman list just above Serena Williams — actually mask the more startling, complex, inspiring story underneath. Sure, there’s no denying the wealth — after all, we did this interview in the 15,000 square-foot church she lives in — but Suzy isn’t motivated by money. Never has been! She’s motivated by freedom, by energy, by making, by love — and by leading and sharing a life of inspiration.
I flew down to Dallas, Texas and sat with my friend Suzy Batiz to understand how exactly she navigated a lifetime of poverty, abuse, depression, divorces, bankruptcies, and suicide attempts in order to — bit by bit, step by step — manifest a life full of exploration, transformation, and abundance. Led by her curiosity, gumption, and an “I gotta get out” energy she reveals hard-fought lessons in personal growth, unicorn-building entrepreneurial advice, and deeply resonant nuggets of life-changing wisdom — much of which she’s never shared before. I think you will take away a tremendous amount from this conversation. And, for those feeling stuck, trapped, or helpless — there are many jungle vines hanging here to help you get out. Freedom is possible. Suzy will share a few ways to find it.
We discuss: the art of cold-calling, agency in abuse, finding angels, the problem with antidepressants, deuterium-depleted water, the trinity of transformation, 4 questions to break free of destructive thinking, ayahuasca voices, what entrepreneurs need to remember, Suzy Batiz's 3 most formative books, and much, much, much more…
Let’s flip the page into Chapter 123 now…
Chapter 123: Suzy Batiz on suffering, surviving, and selling shit
What You'll Learn:
What is the art of cold calling?
What is the emotional toll of bankruptcy?
How can we find meaning in our lives?
What are the questions we should be asking ourselves to break our patterns of destructive thinking?
How can we learn to shift our lens?
What is radical accountability?
What is the problem with antidepressants?
What do abundance and happiness have in common?
What does it mean to be human?
What does it mean to operate from a place of abundance?
What are the signs of resonance?
How do you create a business?
What do Suzy Batiz and Elon Musk have in common?
What is an ‘alive’ idea?
Why must we not be afraid to ask questions?
What are the scales of consciousness?
How does ayahuasca work?
What is expansiveness?
What is the trinity of transformation?
How do you know when you have arrived?
What is deuterium-depleted water?
What is it like to live in a church?
How should we learn to trust ourselves?
What is the grief that leads to a suicide attempt?
What causes abuse?
Click-to-tweet quotes from Suzy
CONNECT WITH Suzy
Suzy’s 3 Books
Suzy’s first book (10:12)
Suzy’s second book (1:40:03)
Suzy’s third book (2:02:34)
