Chapter 122: Tank Sinatra on masterpiece microdosing and meme mastery in our manufactured madness

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Diluting central news sources. Constantly narrowing echo chambers. An ever-fracturing sense of community. It’s easy to feel disconnected from each other right now — and from what’s collectively real and true in the world. We need people and places that help unify us and bring us together.

“Fear displaces faith and vice versa,” says Tank Sinatra on Chapter 122 of 3 Books. “And laughter displaces everything. It’s impossible to be sad when you’re laughing.” It's no wonder more than 10 million people follow Tank — the world’s #1 meme creator.

At @tank.sinatra he shares with 3 million people a photo of Heath Ledger as The Joker, with stringy wet hair, in the nurse’s outfit, in the middle of a road, with smoke and fire in the background together with the caption “The CEO of Silicon Valley Bank after selling $4 million worth of his stock the day before collapse.”

At @tanksgoodnews he posts a photo of a woman holding a hot water bottle over her stomach with the Spanish flag and the tag “Spain just granted workers paid leave for period pain.”

At @influencersinthewild he shows a tattooed woman posing in a bikini in front of the waves ... along with a follow-up image of the wave crashing over her and her hair and face all suddenly messed up with a caption that simply says “Ocean.”

“There’s something about laughing that’s heavenly,” he says. And the massively growing tribe and community forming around Tank's work agrees. Tank offers a clear reflection of our day and age. He speaks truth from a deep, resonant place which creates connection in divided times.

In addition to posting daily on his megafeeds, he's also the host of the brand new 'true-crime comedy' podcast Psychopedia and creator of the hilarious Influencers In The Wild board game.

Tank and I have been connected for 12 years (12 years!) from back in the ancient internet world when we became blogger friends. It was a real honor to reconnect with him for 3 Books and discuss microdosing reading, what ‘sales’ really is, religion versus spirituality, generational trauma, the pleasures and perils of social media, and, of course, his most formative books...

Let’s flip the page into Chapter 122 now…